soulja-boy-400-million

 

Soulja Boy has built the bulk of his career by flaunting his wealth through songs,videos, and social media posts— and now it looks like he’ll have a whole lot more source material to work with.

A month ago, he tweeted, “$400 million deal confirmed. I still they think they low balled me though. I was thinking 2 or 3 billion…” which left a lot of people wondering how he pulled it off (or if the statement had any validity at all). Today, gambling compay World Poker Fund Holdings confirmed the deal in a press release.

Impressed with Soulja’s social media presence (which includes over 15 million followers across platforms), the company is planning on promoting their gaming sites through his accounts. The move represents a shift from traditional forms of advertising and is another example in a long line of rappers who have made giant heaps of money outside of music itself.

“The world of marketing is changing, today’s biggest influencers are not brands, but individuals who create content that drive loyalty and brand sentiment,” a spokesman at World Poker explained. “We no longer are fed content from major news networks — we seek it out and consume it by individual influencers that enrich our lifestyles. Soulja Boy represents the best of the best and we are already seeing the impact from his presence.”