Way Sinking Interview Snippet

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(StandardFresh): Who is Way, and why does Rap need you in the game?

(Way): Wow that is a good question. I believe that Way is hard to pin point, because I am always changing and evolving. I believe at the core of Way, however, is struggle and hope.

How did you come up with the name Way?

I came up with the name Way when I first started producing at the age of 14. I wanted to come up with a name that was simple, yet complex. I wanted simplicity because I wanted to be easy to find, and because simplicity is what I think we all want out of life. Yet it is complex because of everything that it represents. It represents struggle, overcoming adversity, the wide array of human emotions, and any other concept or idea that has kept me up at night. Ironically, I have a complex answer for a simple name.
Way Sinking Interview Snippet 1
What is (or was) the toughest point for you to surpass in your career thus far?

The toughest point in my career is showing my perceived value. As an artist, you have to show people [you’re] worth just as much as Kanye West and Pharrell, and that you deserve to be paid as such. There are so many factors that go into getting to that point though. Exposure, image, presence and your network all play a part in that, and those things don’t come easy. Little by little I have been crossing those off my checklist, but I still have a ways to go to get to the perceived value I want.

In your bio it states that you “continue to progress each day by pushing past [your] limits with production and quality.”, What exactly was the last limitation you over came with your production/quality?

I think the limitation I overcame was myself. Sometimes it’s hard to push yourself to be better, because that takes a lot of work. To the average human being, that is scary. The first six years of my career felt like a plateau because the quality wasn’t that good, and I knew it. I also think my mentality was a lot different, like I knew I needed to progress but my ego wouldn’t let me. Once I told myself that I could do better, I studied the music. I continue to study music in any way that I can, because it’s nothing but beneficial to me.

Before, I would produce projects and record songs without doing anything to it, no eq or compression on anything. Now I know that it usually takes those things to get a good mix or production. I also thought that if I put a lot of words into my songs that it could do no wrong. Now I try to get the point across in less words.

You kind of sound like Chance The Rapper on this particular track, How much of an influence was he for you on this track (if any)? And do you find that to be an offensive comparison?

I didn’t even realize that I sounded like Chance in this track, but I definitely don’t mind being compared to him. He is one of my favorite artists, and his journey never ceases to amaze me. I really just wanted to make a track that could get people hype at a show or in the club, because it’s a lot about vibes. And out here in Arizona, a lot of rappers don’t know how to bring those vibes out of people. I think that’s what separates artist like Chance and myself, is the will to go above and beyond to bring those emotions out in our listeners.

What mainstream artist(s) are you listening to these days?

Oh man, I listen to all types of artists! I don’t who I would call mainstream though. I listen to artists like Kendrick Lamar, J Cole, Chance the Rapper, Kanye West,  ASAP Ferg, Little Dragon, James Blake, Drake, OG Maco, Taylor Swift, Goldlink, Vic Mensa, Audio Push, Beyonce, Domo Genesis, Casey Veggies, Vince Staples, John Givez, Denzel Curry, Flatbush Zombies, Macklemore, Rae Sremmurd, etc.

If you had ONE Chance to work with anyone in the music industry (at any level) who would it be and why?

That’s a hard question because I believe so many people have so much to offer in the music industry. I would probably say Kanye West though, because I grew up with Kanye as my role model from afar. I think he is an innovator, and everything he is immersed in is what I want to be immersed in. From music, to art, to fashion, you name it. I could learn a bunch from Ye’, and I would use that knowledge to build my own empire.

Battle rap has been a platform for more than its fair share of rappers: How do you feel about that side of hip-hop and do you partake or have you ever? And Do you have a favorite battle-rapper?

I used to battle rap as a kid, because it was fun and all that. I honestly think that it’s not the route I want to go though. Some of my favorite battle rappers aren’t good at making songs. Some of my favorite artists can’t battle rap. I’m not that good at battle rap either in my opinion, but I am confidence that I make amazing music. That side of hip-hop is important, it’s basically the foundation or rap. I don’t really consider myself a rapper though, I consider myself a music artist. I would eventually be willing to partake in other genres of music, but for now hip-hop is my home, and it’s what I grew up on. Oh, and my favorite battle rapper is Serius Jones.

In five years from now, where do you think you’ll be, as far as music goes?

This is a question that I am a little scared to answer. At the same time, I would be lying if I said I don’t think I will get that far in five years. I see myself at the top with all of my favorite artists. I see myself not having to worry about money, or worry if I will be able to pay rent. I think five years from now I will be providing opportunities to the same kids who will be in the shoes I am in now. I also see myself in great shape, because I’ve always had a problem with my weight and body.

Anything else you would like to say to current and/or newly interested fans reading now?

I would say this: if you want to stay up to date with anything I am doing, follow me on Instagram and SoundCloud. People always ask me what I’ve been up to or when I am dropping new music, and don’t realize that I posted like 10 memories and 3 songs since the last time they asked. I would also say, feel free to hit me up on social media or if you see me out in public, say what’s up. Ask to take a picture, vibe with me. I love genuine people with good vibes, so if you approach me with good energy, it’s all love.

Way’s Social Networks:
TwitterSoundCloud| Website | Instagram