Puma‘s naming of Rihanna as their new creative director meant that a re-focusing on their women’s lifestyle brand and it has definitely worked wonders in the attention department. First there was the Creeper aesthetic that saw the classic Puma Suede transformed into a more lady-friendly look and now the new Rihanna x Puma Eskiva Mid will further the German brand’s lifestyle intentions. The mid-top sees the classic side panel branding contrast in a solid black while a perforated leather upper keeps things rather simple. Available today from select retailers. More details below.


via: Sn