Image via SoundCloud

As SoundCloud continues to push towards their goals of being monetarily successful, they’ve announced a new rule that will change how a lot of users and sites use their service. In the press release, SoundCloud announced that starting on July 1, they will be implementing a 24-hour streaming limit of 15,000 plays on all songs streamed via SoundCloud embeds outside of the actual SoundCloud site. This is the balance that SoundCloud is putting forward by only featuring their newly implemented ads on streams that happen on their actual site, and not through embeds on other sites.

“But as the ecosystem has grown, we’re dealing with an increasing number of applications that abuse creator content. To help us limit this type of behavior, we’re introducing a daily rate limit on API play requests,” SoundCloud said via the statement. What this all means moving forward will remain an unknown, but in recent months we’ve already seen other significant changes to SoundCloud, such as a royalties deal with independent labels to try and ensure their market viability against paid streaming services.

The full press release can be read here.

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