Apple pulled back the curtain on its smartwatch, the aptly named Apple Watch, on the same day the iPhone 6 and 6 Plus was introduced. While it got some show time back then, a lot of information was left off the table—release date? price?—so today, the company gave their new device a little more shine. Apple announced a bit of other news today: they’re dropping the price of Apple TV to $69; HBO Now is launching exclusively on Apple devices for $14.99 a month in April; and the 700 millionth iPhone was sold last quarter. No small feat. The coolest of those announcements was the new gold MacBook. The Apple Watch, though, is unique in that it’s Apple’s first attempt at entering a new market since the iPad. There’s a lot riding on the device’s success, for the company, and for Apple’s CEO Tim Cook, who’s been the focus of criticism and complaints from shareholders and those in the industry for not innovating fast enough, or often enough. If the Apple Watch flops, there could be a lot of changes on the horizon. Here’s everything you need to know about the upcoming smartwatch, and whether you should drop a few hundred more dollars for another screen for your life and body.