Sneaker lovers across the United States will soon have a new inside source for highly coveted Nike footwear. The Nike SNKRS app is a one-stop sneaker shop that grants mobile access to the most premium Nike sneakers. It offers the best catalog of men’s and women’s shoes, including popular franchises like Air Force 1, Air Max, Foamposite and Jordan, as well as Nike SB products. MAKE IT PERSONAL SNKRS offers a vast array of customization and personalization options. Once logged-in with Nike.com credentials, its easy to select favorite Nike franchises to follow. STAY IN THE KNOW The personalization options don’t stop with selecting sneaker franchises. SNKRS also offers the ability to set notifications to stay a step ahead of the game on upcoming releases as well as tracking order status. GET THE STORY SNKRS provides the inside story on the most popular sneaker franchises, with exclusive content, straight from the source. EASY BUY SNKRS makes it easy to purchase sneakers in seconds, directly within the app. Billing, shipping, and sizing information can be safely stored to expedite the process upon checkout. AVAILABILITY Nike SNKRS will launch later this spring for iOS, with an Android version launching soon afterward. Beginning Feb. 12, at 8 a.m. EST, advance access will be available to a limited number of consumers in the U.S. Here’s how to get early access to SNKRS: Zoom City SNKRS Station: Consumers in New York City Feb.12-15 can register for access to the Zoom City SNKRS Station at the corner of 348 Bowery and Great Jones to get SNKRS installed on an iOS device. Please visit www.nike.com/nyc for more information and details. Twitter Questions and Clues: Follow @nikeNYC for questions and clues regarding sneaker culture and popular Nike franchises. Questions will point consumers to a specific New York City location where Nike ambassadors will hand out early access codes to Nike SNKRS.