The Kiev-based ad agency 306 Creative Communication Agency is producing boob-shaped weights for an October launch in sporting goods stores. “Sports equipment for real men, who think about women all the time even when the iron is held in the hands,” reads the copy on the ad platform site.

306 reports that fitness clubs and retailers have been very receptive. The 16-kilogram model will sell for $375, the 24-kilogram for $435 and 32-kilogram for $495.