Mountain Dew is no longer riding for—or, rather, skating with—Lil Wayne. Their parent company PepsiCo cut ties with the celebrity endorser late last week after they received backlash for a crude reference that Weezy made to Emmett Till on Future’s “Karate Chop” remix back in February. So although Mountain Dew recently centered an entire DEWeezy campaign around the Young Money CEO, Wayne will no longer be involved in promoting PepsiCo’s products.

This isn’t the first time we’ve seen a major corporation drop a rapper because of his lyrical content. Less than a month ago, Reebok did the same thing to Rick Ross because of a line he spit on Rocko’s “U.O.E.N.O.” But we would argue that people aren’t paying close enough attention to what Wayne getting dropped by Mountain Dew actually means. Everyone is focusing on how he’s losing a lot of money. But what about the other unintended consequences of his doomed relationship with PepsiCo? With that in mind, we put together five reasons why Mountain Dew dropping Lil Wayne