Birdman took to Instagram yesterday (March 23) to show off his new ink.

The Cash Money label executive seems to have found a new way to endorse his brands. Each of his new face tattoos symbolize brands the New Orleans bred entrepreneur is invested in. There’s a GTV tattoo above his left eye for his Grand Touring Vodka company, a Trukfit logo on the bottom of his left cheek and a Rich Gang tat on his right cheek.

What else is there to do when you have so much cash money?

Check out the photo above courtesy of Birdman’s instagram.