Adidas is one of the most successful and dominant brands in the business and can look back on a long amazing history. In 1920 Adi Dassler produced the first shoes without electricity in his Mothers washroom. Together with his brother Rudolf he founded the Dassler OHG in 1924. The rising demand and better production facilities increased the number of produced shoes in the following years. In 1936 the legendary Jesse Owens won 4 gold medals in Dassler shoes at the Olympic games, which gave the young brand a big push. When Adi and Rudolf decided to part ways in 1948, both went on to found their own brands, Adidas (Adi) and Puma (Rudolf). In the same year Adidas presented the 3 stripes on the side panel, which were originally made just for stabilization. In 1954 Adidas was in focus of the world public again. The German national soccer team won the world cup wearing the shoes containing the revolutionary screw-in studs. The brand with the three stripes developed into one of the most dominant brands at the top sport events like the Olympics. In 1972 Adidas presented the trefoil logo which represented the Olympic spirit. In the following years the German brand which is based in Herzogenaurach made the successful transition from a normal sportswear- to a lifestyle sport brand by working together with different Artist and Stars. One of them was the famous rap group Run DMC which dedicated their favorite brand with “My Adidas” a classic rap. Run DMC was the first music artists to be signed by Adidas. Adidas Logo Adidas Logo represents elegance, durability and without doubt represents a mark of the leading sports gear in the world. The 3 striped Adidas logo was created by Adi Dassler, founder of Adidas. Adidas Logo was first used in 1967. Beginning with the production of training and sports foot wear, Adidas later expanded its production operations in leisure and apparel sector with the logo of adidas appearing on each product. The shape of 3 stripes on the Adidas Logo represents mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved. Adidas Logo and History – Transformations 1967 – Adi Dassler used the 3 striped Adidas logo on Adidas sports shoes. 1971 – This year marked the birth of Adidas Trefoil Logo. The Trefoil Adidas logo showed the diversity in Adidas brand. It was first used in 1972, and later became a corporate symbol. 1997 – The three striped Adidas Logo was re-introduced after being reengineered by Peter Moore, who was the creative director of Adidas at that time. 1998 – Adidas merged with Salomon and introduced a new corporate logo that represented brand values of both the groups. It maintained the blue color of Adidas and inherited Red color from Salomon. The logo incorporated 3 shapes to look like a diamond. The two arcs that extended upwards represented the arms of the winner, raised after victory. 2005 – The new Adidas “Word Mark” logo has been introduced. The new Logo is clear, simple, and confident and shows leadership.