Problem #7: The weekly song release strategy

“Wild Wednesday,” “Mp3 Monday,” and “Surprise Saturdays.” Just make them stop. Here’s a cold, hard fact: Crooked I was the be-all, end-all of the weekly freestyle drops. The man took the concept, pulverized it, poured lime on it and buried it next to Jimmy Hoffa. Quit searching for the magic chemistry that he created because nobody’s going to recreate it.

Solution: You can still drop songs but make them less strategically planned. And, again, do them for fans instead of making a press blast surrounding them. Ultimately, the method becomes inuring those who weren’t paying attention and makes tune the music out when the goal is to make the songs so strong that fans create a buzz so loud that people want to pay attention.