Problem #3: Paying for self-promotion Buying YouTube views, Twitter followers and Facebook likes is the new payola in 2012. Stop it. It’s transparent and it all comes crumbling down when you go to rock a show and only a small crowd turns up to support. Possible Solution: Keep it organic. Not to go all Drake-inspired, Facebook status update on you here but 100 real fans beats 1,000 fake followers. Take those 100 and allow them to grow with you. No, grow together. Interact with them. Reward them. One really cool thing happened a few weeks ago – J. Cole let one of his fans release a song via Twitter. For every Cole detractor out there, Jermaine just gave a couple 100 of his diehards another reason to call him their hero in the form of a mp3.