Every couple of years, the musical landscape undergoes seismic shifts. As the way people consume music changes, the way artists attempt to delivery it to them must adapt as well. Those transitions mean that marketing moves that once worked for disseminating material from new artists falls on the deaf ears of fans. Methods and means considered successful yesterday end up get ignored today because every artist has tapped into and bludgeoned the marketing strategies to the point of being ineffective. How do we know what we’re about to share is true? Well, we don’t know it’s 100% accurate. Call it our hypothesis built off countless hours sorting through the worst submissions ever crafted by man, trial and error from experience while consulting along with confirmation from a few artists willing to confirm they wasted a lot of money chasing their dream using the wrong means.