As a brand, Chevrolet Racing has been very committed towards spreading breast cancer awareness. Since October is celebrated as the official Breast Cancer Awareness Month globally, the brand renewed its support for the cause by unveiling a special pink colored Chevrolet Camaro ss pace car at the Atlanta Motor Speedway over the weekend. The pink Chevrolet Camaro pace car came laden with a Pink Ribbon and Making Strides Against Breast Cancer logos on its hood in support of the initiative and the National Breast Cancer Awareness Month. On Friday, the Pink Camaro was driven around the track by Ron Hornaday Jr. and Jamie McMurray who gave rides around the track to the 30 breast cancer survivors hosted by Chevrolet Racing.

The vehicle also served as the official pace car for the nascar Sprint Cup Series AdvoCare 500 promoting held over the weekend. Chevrolet had pledged to donate $200 for each caution lap that the pink camaro makes around the track during the event. The 2011 racing event saw the pace car make a total of 64 laps in caution which raised $12,800. The funds raised were donated to Making Strides Against Breast Cancer initiative undertaken by the American Cancer Society. For its 100th anniversary last year, Chevrolet had begun supporting the American Cancer Society and the Pin kCamaro ssis a part of the various employee, consumer, dealer and brand activities that will be hosted by the company to raise funds and promote breast cancer awareness amongst the general public.