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“They misunderstood,” so Lupe Fiasco drops the visuals to “B*tch Bad” to drive the main point home.

The Chi-Town rapper turns his three reflective verses into three play acts; each helping to translate the mentality behind the term “bitch.”

Act One narrates how young men learn and interpret the term, Act Two narrates the same for young women, and Act Three demonstrates the communication clash amongst the two groups.

If you haven’t already tuned in to Lupe’s thoughtful track, here’s your chance to press play and do so.

Lupe’s newest project, Food & Liquor: The Great American Album Pt. 1, is slated to drop digitally and physically on September 25th.