Gucci Timepieces & Jewelry and The Recording Academy have signed an exclusive three-year partnership inspired by the GRAMMY Awards.

This collaboration not only underscores Gucci’s own 90-year history, during which time the House has counted among its most loyal clientele many iconic musical artists, but also its commitment to the preservation of the arts. In keeping with Gucci’s five-year relationship with Martin Scorsese’s The Film Foundation, which has resulted in the restoration of six cinema classics to date, this new initiative will support the programs of the GRAMMY Museum® to preserve historically significant moments and recordings of our musical heritage.


via: Gucci